Analytics and Location Engine

The Analytics and Location Engine (ALE) works with Aruba WLANs to collect presence data about Wi-Fi-enabled mobile devices while protecting personal privacy. This data is then integrated with third-party analytics solutions that translate it into actionable business intelligence

Extract more value out of every inch of floor space

You’re paying for every square foot of floor space in your brick-and-mortar locations. ALE enables you to get the most out of every inch by learning how customers move about and interact within your store or venue

Boost your point-of-purchase influence and onsite promos

Contextual data from ALE enables you to improve the location of in-store product displays and boost the effectiveness of in-venue promotions and communication in high-traffic areas and near widely used entrances and exits

Real-time analytics

Real-time analytics tell you when customers come and go and when business is booming. And this lets you align staffing levels with demand

Privacy protection

By default, all contextual data gathered by ALE is anonymous. It’s our way of protecting and respecting the privacy of customers and guests